IMEX'25 Frankfurt

ABBA spotlight magic

Super Trouper

Lights are gonna find me!

Project Summary

For this event we worked together closely with ABBIT to bring some magic to their booth at IMEX 2025.

The main theme was ABBA. A camera was installed in an original seventies Xenon Super Trouper spotlight, which was the original inspiration for the ABBA song Super Trouper! Potential customers stood in front of the Super Trouper, a flash went off and an ABBA inspired image with their likeness appeared on the big screen. This example of captivating storytelling and technological integration created wonderful memories for our visitors.

AI Visions

Project Features

A camera was seamlessly integrated into an original 1970s Xenon Super Trouper spotlight, capturing visitors’ likenesses to fuel the AI experience.

A custom touch display was designed for the sales team, giving them intuitive, hands-on control to operate the AI booth and guide each visitor through the experience.

Using AI image generation, each visitor’s photo was transformed in real time into a stunning ABBA-inspired portrait, displayed live on the big screen.

My favorite AI photo from the show

Carina Bauer, imex ceo
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